Jodi Shimp
global content strategy
Expertise
Content strategy
My work spans the content strategy continuum, from website and product design to enterprise-wide content processes and operations. I’ve led discovery, in-depth audits, content workshops, and user research.
Localization strategy
Partnering with product owners, marketers, and others, I’ve built enterprise-wide strategies that increased product language offerings, centralized translation processes, and implemented localization software tools.
Information architecture
Information architecture allows users to find information and complete tasks. I’ve developed taxonomies, content models, and IA to drive development and optimize content management.
Content operations
Content operations allow teams to manage content effectively and efficiently. I have a knack for developing people, processes, and technology to solve tough content ops problems.
User experience (UX/UI)
At Wayfair, I led the UX content design team across all five brands (Wayfair, Perigold, Joss & Main, Birch Lane, and Wayfair Professional) in all locales.
Digital transformation
Digital transformation requires rethinking the way an organization delivers content and experiences. I’ve built strategies and frameworks that bring disruptive, yet positive, change.
Hi, I’m Jodi…
I’m a content strategist with more than 15 years of experience leading content and localization initiatives at large international organizations.
Contact me to talk about:
- Leading global content and localization strategies
- Designing world-class enterprise content
- Gaining buy-in and executive support
- Leading cross-functional international teams
- Demonstrating content impact
- Developing global-first digital products
